This group exhibition reflects upon the feeling of failure in life and the challenge to overcome it through the famous motto: “Keep Calm and Carry on”. In recent years the phrase has become a cliché being seeing on merchandising around the world, but, why it has become so widely spread? perhaps because there is a lot of need of what it says?

The origin of the phrase comes from the World War II when the British created three posters with different messages to release during the conflict. Two of them where encouraging and the other one –  our phrase – was more appropriate to use in case of an invasion. After the triumph of the Allies, all printed copies of the third were destroyed, or so it was believed, until in the year 2000 a bookseller found a copy of it and the poster came to light. The shop-keeper hung it in his library, people began to notice it, copies were made and that is how the unstoppable expansion of this maxim began.

From this point of view, the destiny of the expression itself reveals that chance has much to say in the course of events and shows us how something that was condemned to invisibility has finished spreading like wildfire. On the other hand, the phrase sums up perfectly the existential development of the individual between intention and setbacks. The first part of the phrase, “Keep Calm…” considers the circumstances and contemplates implicitly the unexpected events that could occur. The second part, “…and carry on” -whatever your objective might be- refers to our role as active agents in the situation.

The effort, the will, the perseverance and the creativity should be the best allies of self-improvement, understanding this as a reasonable goal in which factors, beyond our reach, may come into play.

The key to success is to participate in the process, which includes learning, making an effort and imagining the end goal. It is of little importance achieving the objective as long as you have learned trying to do it. Before judging the results, we must take into account the time we are living, appreciating even the smallest achievements and weighing the level of control we have on each goal.

El recorrido de la exposición se plantea como un decálogo a seguir por los espectadores, a modo de manual de autoayuda que les invita a mantener la calma y continuar sea cual sea el ámbito de la vida en el que se sientan perdidos o decepcionados. Cada obra evidencia una línea de pensamiento acorde con los presupuestos del proyecto y se abre potencialmente a otras reflexiones más profundas.

The tour of the exhibition is presented as a Decalogue to be followed by the public, as a self-help manual inviting them to stay calm and continue whatever field of life they feel lost or disappointed. Each work shows a line of thought according to the project discourse and is potentially open to many deeper reflections.

  1. We are all invisible. (Verónica Vicente)
  2. We aim towards the same goals.(Nadamasmáte)
  3. Luck has a lot to say.(Javier Cruz)
  4. Being aware of our fragility makes us stronger.(Javier Pérez)
  5. The current burdens can be liberating in the future. (Guilherme Peters)
  6. Only experience allows us to improve.(Dalila Goncalves)
  7. Sure there’s another way of putting things.(Andrea Canepa)
  8. If you do not reach the preset goals, invent your own.(Javier Nuñez Gasco)
  9. We will always have uncertainty left.(Javier Chozas)
  10. In this game of resistance, you are not alone.(Oscar Santillán)